Wednesday, September 16, 2009

the impossible project




all three of us are guilty of loving polaroids...i think it's actually become an obession. get this:

Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.


website here

1 comment:

  1. stupid urban outfitters had to get involved and release special edition camera with films. weird.

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